Success in E-mail Marketing

Any of you who have done any intense internet marketing know that building and keeping a mail list of your clients works wonders. The secret to keeping a mail list is creating exceptional e-mails that will not only attract your client but will also encourage him or her to try out your products. The key is selling your product to your niche using a well laid out e-mail. The following tips will help you build a great e-mail.

1. Alt  Text:

All good e-mails are built with some visual presentation in form of photos and logos or some fancy buttons that direct the recipient to your product page. Unfortunately, there are concerns with e-mail security and most e-mail service providers have the feature of blocking out images which in malicious circumstances is prone to viruses. Not to worry though, we have alt text where you can have an alluring text that will be there in place of the image in case the recipient blocks out e-mail images.

2. Personalization:

Personalization is a skill that is used to make your recipients feel like the email was created with them in mind. Everyone, of you knows that good customer relations builds your business. You as entrepreneur understand the needs of your niche and your customers. Creating personalized e-mails gives you an edge in your internet marketing techniques.

3. Bulleting:
   

When creating e-mails it is important to bear in mind scanability. What is scanability? This is how easy your recipients can read through your e-mail and finding important information. The best way to do this is bulleting.

4. Links:
   

Adding links to your e-mail helps the recipient get to the information they need from your website. Links are shortcuts, your e-mail recipients will not have to do a search on your page or waste time browsing the pages and yet they know exactly what they want. Having links is the coolest way of just giving your clients what they want by sending them an e-mail that will take them there.

5. From/Subject Line:

The most important parts of an e-mail message are the from line and the e-mail subject. Basically, they are what your recipients see first. They determine whether the recipient will open the e-mail or just mark it as spam and forget about it. Having great punchlines for your Subject Line will encourage the recipient to open you email and use its content for his or her benefit. On the other hand the From Line is your identity, at one look the recipient should be able to identify where the e-mail is coming from. Once the sender is established the From Line kicks in with a punch to telling the user to open the e-mail since there is something great coming through. Once the recipient opens the e-mail the final most important thing is the content.

6. Content:

Great content is basically a really attractive wrapper to a sweet and juicy lollipop. If you catch my drift, the lollipop is your product, service or whatever you are trying to sell to the recipient. It would be very disappointing to have a very attractive wrapper and only award a poor product, service or deal to the customer. The lollipop will taste bitter and the subscribed recipient will take himself/herself out of the mail list faster than I can say “clikvideos“. Your products have to be as sweet as the wrapper suggests.

Check out VerticalResponse for a plethora of tools for e-mail marketing. Vertical Response offers e-mail marketing services with tools featured on the above tips in creating your e-mail.